Univision ratings trounce ABC/ESPN post

Off the Crossbar has a link to an article on World Cup TV Ratings in the USA.  Somewhere, an ESPN exec is bound to be fired, hopefully because 21 million (or 42%) of Univision\'s audience were non-Hispanic.  Presumably, the majority were english-speaking fans who were not swayed by the American networks decision to bring in a Baseball announcer and soccer novice for the biggest sporting event on the planet.

Over the course of the 64-game tournament, Univision drew an estimated 50m viewers to its three US networks, 21m of whom were non-Hispanic, according to Nielsen figures.

I\'m not convinced the Univision announcers are that much better than ESPN (Yes - I\'m bilingual).  From referring to German midfielder Lahm as \"El Cordero\" or \"The Lamb\", to telling us that one of the Argentinean players (iirc) is nicknamed the \"Gardener\", to using Chilavert as a color-commentator, Univision/Telefuture had its share of annoying announcers.  But they certainly have more respect for the sport and know how to televise it.\

Categories: Soccer

Tags: Soccer