Displaying posts tagged: advertising

TiVo is going to give Nielsen a run for their money.

2003-06-01 8:00 pm No Comments

TiVo collects a lot of information on user's viewing habits. You can opt-in fully and opt-out fully by calling their customer service line. The company, rightly so, is very paranoid about keeping this information anonymous and secure. First, because it's a very valuable asset that competitors would love to have. Second, it would be a PR ...